SHANGHAI LAND RIVER TRADING CO., LTD.

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ABOUT US

Shanghai Land River Trading CO., LTD was founded in 2017 with the mission of bringing high-quality outdoor brands with cultural and spiritual significance to the Chinese market.

Our vision is to become the leader outdoor brand operational and management company in China. Beyond introducing outstanding products, we endeavor to spread brand culture and life concepts to Chinese consumers and enrich their lives with more fulfilling and engaging outdoor experiences.

In 2017, Land River secured the exclusive distributorship of 5.11Tactical in China. Over the following three years, our dedicated efforts in brand promotion and extensive channel expansion and management paid off. This resulted in Land River becoming 5.11's largest customer in the Asia region.

Even through the difficult times of the COVID, we have maintained steady growth in our business. In these more than 6 years of cooperation, we have established a stable and mutual trust relationship with 5.11, which has also laid a solid foundation for future development.

In 2022, we carried out a new layout in the outdoor camping sector with the launch of the BCUN (Bushcraft Union) project. This endeavor granted us exclusive distribution rights for several distinguished Bushcraft camping brands from Northern Europe in China. These brands include EAGLE Products from Norway, Heimo Roselli from Finland, Bushcraft Essential from Germany, among others.

Through a selection of top-tier brands spanning various categories, we aim to provide consumers with a comprehensive range of products and services tailored to the outdoor lifestyle. This ensures that we meet the diverse needs of our customers, offering them a complete outdoor experience.

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